If you have a website, you need it to be the best and for that a good landing page is required. Various websites and tools are available in the online market and they assist you in getting the right and attractive landing page. Precisely, Leadpage, Getresponse Landing Page, and Unbounce are the required tools which are recommended by various experts.
Is It Important To Have A Landing Page?
The first and foremost aspect with regard to any product and company is the landing page of the website. In today’s digital era, many firms are concentrating on creating pages which gives a detailed description of their objectives and services. Also, companies gain access to the information of visitors either by inquiring with them or through various ways like filling the visitors forms.
Lets check out how the three major software are able to assist website marketers and developers to enhance their landing page. The following criteria are used for evaluation
The designs created by this tool is quite user-friendly, making it easy for you to do things automatically and precise. All you need to do is drop and drag the stuff. In addition, with this tool, you get about 83 templates to select from. Also, you not only get various kind of readymade templates but have the option to customize the way the templates have to be. Basically, with this tool you can have a picture at the background and do parallel scrolling too.
For building landing page with GetResponse, you might need more than 100 templates. As you are done with creating and designing the landing page, with a single click you can share and sent it for making it live.
The templates offered by Leadpages are quite user-friendly and it provides about 70 designs for the landing page. So, no matter how and what kind of device is used by the user, he or she can log into the give website with the help of the LeadPage templates. In addition, even if you lack the knowledge of HTML coding, you can still be able to edit the page. With this tool, you can easily customize the entire template.
INCORPORATION WITH ANALYTICS
The same principle is applicable to LeadPages. The software has got inbuilt tools allowing one to get automatic insights. Users can easily get the conversion ratios, page views, etc along with the LeadPages and their optimized landing pages.
So, it never matter what kind of marketing campaign you are going to run, as it can be easy for you to assess the various outcomes.
You can get CRM, 100% integration with Google Analytics, email marketing and other types of software while using the GetResponse tool
With the Unbounce software, you can easily incorporate the landing page using the analytic website or software which you require. So, let it be the CRM software like Zoho, Hubspot, or any kind of marketing tool like Hubspot or Marketo. With the Unbounce tool you can simply intergrate the Goolge Analytic and KISSmetrics.
With regard to the email marketing software like Aweber, MadMimi, and MailChimp, the Unbounce tool is very much equipped with the help of third party tool.
Most of the business really want to know what their clients or visitors think and how they are going to respond to the various kinds of landing page. By using the facility of split testing, the Unbounce tool can allow client to get any number of landing pages which they want. So, with that, users can gain assess on how clients are going to respond to certain pages.
Here you must create as much as landing pages that you simply require with regard to GetResponse. You can even check out what is liked and shared by your visitors.
Now it is same with LeadPages. You can easily do the A/B split test along with many pages. Such tests are quite effective for designing the awesome landing page for a website. So, once it is known that what kind of tests is effective, then you can easily select the one among them and then get it edited as per the results.
SOCIAL MEDIA INTEGRATION
Each person can come to know about the firm with the help of social media page. Such pages can spike the interest of users and they end up being on the landing page. Similar to that, the Unbounce can assist in integrating with the social media channels and make it possible for you to share the business in that manner.
Basically, the LeadPage is quite compatible with social media like Facebook. Even it helps in enabling one to promote the given website on various social media sites. This makes it possible for you to share the landing page on Facebook. So, from there you can get to the required audience in an easy manner. Frankly, LeadPage is one of the best software which has got inbuilt social media support.
One of the interesting characteristics of GetResponse is it has the ability to integrate with any kind of social media forum in an easy manner. So, whether it is Facebook, YouTube and Twitter, this tool provides the best results.
The price of Unbounce is $49 each month and it can be renewed each month or year. Before purchasing the annual or monthly plan, the tool gives you a free trail for a month. And the package can be easily bought online as per the preference of the user.
All the packages of LeadPage starts from $22 for a month. Now you may feel that it is cheap but in terms of the quality it is quite low. So, it means that you can get three packages of the LeadPage for the basic landing page software. All you have to do is select the one that you like and it also depends on what your business task is about. You can use the free trail version of the LeadPages.
The price of GetResponse is competitive and it can be purchased at $15 package each month.
Frankly, whatever features and packages both of the software is giving, it is important that you select the one which can fulfill the requirements of your landing page. With regard to prices, both of them are reasonable and they have got special features which can enhance the experience of the user of the website and their visitors. All in all, if you are selecting GetResponse, then it might be better when compared to other Landing Page tools.